Tucson Web Site
Search Engine Optimization
SEO and Marketing
Your site has been designed and is hosted
on a reliable server. So the traffic will start flowing in, right? Wrong!
The "Field of Dreams" philosophy - If you build it they will
come - does not apply to the web.
In today's highly competitive web, where
literally billions of pages are competing for web real estate, getting
your site found is the most important element. Once, all you had to
do was make sure your web site used your keywords in meta tags. Today,
it is far more complex. Many of the major search engines don't even
consider the meta tags any longer. Now your site must be designed with
the search engine criteria in mind.
800biz maintains a constant watch on
changes to the search engine criteria. We subscribe to numerous publications
and services that monitor changes. In addition, our search engine optimization
experts have completed advanced SEO certification. Many of our sites
consistently rank in the top 10 on the major search engines in their
main keyword phrases.
Below are a few of the elements we consider
when designing and optimizing your site:
Site Content - Today's web site
must have content that provides information people surfing your site
need and want. Without relevant content, your site isn't going anywhere.
Keywork Research - 800biz researches
the major keyword phrases contained in your content. We look for important
keyword phrases that may have been missed. We also analyze all the keyword
phrases to determine which phrase(s) are the most popular or will generate
the most targeted traffic.
Site Optimization Design - Once
you have good content, it has to be presented in a manner the search
engines like. Keyword weight, keyword prominence, proper use of html
tags and linking strategies are a few of the many elements we consider
when creating your site.
Search Engine Submission - Many
sites advertise submitting your site to thousands of search engines
and directories. Beware! Many of these can actually be detrimental to
your search engine ranking. The main thing you will achieve from this
will be a dramatic increase in spam email.
We hand submit our sites to the major
serach engines using their forms. We avoid the "Free" directories.
Many companies advocate resubmitting your web site monthly. This, too,
may have a negative effect on your ranking. Resubmission needs to be
based on the criteria for each individual search engine.
Search Engine Ranking Reports - We
monitor your search engine ranking based on your major keyword phrases
and help us identify which phrases are bringing traffic and which ones
Link Exchange - Links from relevant
sites to your site are a critical element in search engine rankings
today. 800biz can create a reciprocal linking program for your site.
We search the web for relevant sites, email a link exchange request,
create the links pages, monitor the reciprocal link and audit the links
on a periodic basis.
Web Site Marketing
In addition to the search engine optimization,
800biz can also help develop a marketing plan for your web site. Pay-Per-Click
advertising is one marketing tool. Affiliate programs is another effective
marketing tool. E-Newsletters and e-zine articles are a couple of other
tools we have used to increase traffic to web sites.
Contact 800biz for a free consultation.